Canarias.com Rentacar at CENTRAL PUERTO DE LA CRUZ, Puerto de la Cruz

Puerto de la Cruz, Canarian tradition, nature and charm in northern Tenerife

Puerto de la Cruz is one of Tenerife’s most iconic towns and one of the Canary Islands’ longest-established holiday destinations. Located on the island’s northern coast, within the Orotava Valley, it combines the charm of a traditional Canarian town with a wide range of leisure, nature and cultural experiences.

Unlike the resorts of southern Tenerife, known for their beaches and drier climate, Puerto de la Cruz offers a greener, more authentic experience, shaped by volcanic scenery, traditional architecture and its proximity to some of the island’s most important natural areas.

The town retains a distinctive atmosphere where residents and visitors come together among historic streets, lively squares, houses with wooden balconies and a strong maritime tradition. Its seafront promenade, gardens and dining scene make Puerto de la Cruz ideal for anyone who wants to discover a side of Tenerife with greater history and character.

Its strategic location also makes it an excellent starting point for exploring the north, from traditional towns to forests, viewpoints and unique volcanic landscapes.

Beaches and nature

The coastline of Puerto de la Cruz is known for its volcanic scenery and Atlantic setting. Its beaches reflect the island’s volcanic origins, with a special beauty created by the contrast between dark sand, the ocean and the mountains of northern Tenerife.

The famous Playa Jardín, designed by Canarian artist César Manrique, is one of the town’s principal coastal spaces. Tropical gardens, walking areas and ocean views create a unique setting for swimming and relaxation.

Another essential visit is the natural seawater pool complex of Lago Martiánez, one of César Manrique’s best-known works in Tenerife. Combining seawater pools, architecture and gardens beside the ocean, it has become one of Puerto de la Cruz’s great landmarks.

Nature takes centre stage in northern Tenerife. Teide National Park is close by, while the Orotava Valley offers green landscapes, farmland and viewpoints with spectacular panoramas.

The surrounding area also includes natural spaces such as Anaga Rural Park and numerous hiking routes that reveal the island’s scenic diversity.

Things to do in Puerto de la Cruz

Puerto de la Cruz offers a wide variety of activities for discovering the culture, nature and true character of Tenerife.

One of the best experiences is exploring the historic centre, home to Plaza del Charco, the old fishing harbour and traditional streets filled with shops, terraces and restaurants. Walking around town reveals a more authentic side of the island where history and local life meet.

Food is another major attraction. Restaurants serve Canarian produce, fresh fish, Tenerife wines and traditional dishes such as papas arrugadas with mojo sauce.

Nature lovers have many possibilities, from hiking in northern Tenerife to visiting botanical gardens and protected areas. A highlight is the Botanical Garden, founded in the eighteenth century and considered one of the Canary Islands’ most important green spaces.

The town also offers activities connected with the sea, excursions, water sports and walks along the seafront avenue, particularly enjoyable at sunset.

Places to visit nearby

The location of Puerto de la Cruz makes it easy to discover some of northern Tenerife’s most beautiful towns and landscapes.

Only a few minutes away is La Orotava, one of the municipalities with the richest historic heritage in the Canary Islands, famous for traditional houses, wooden balconies and charming streets.

Icod de los Vinos is also well worth visiting. It is home to the renowned Ancient Dragon Tree, one of Tenerife’s most important natural symbols.

For lovers of rural scenery, Garachico is one of the island’s most special towns, with traditional architecture, historic streets and natural pools formed by ancient lava flows.

From Puerto de la Cruz, you can also travel to Teide National Park through landscapes that change from the green valleys of the north to the extraordinary high-altitude volcanic setting.

Discover Puerto de la Cruz and Tenerife at your own pace

Puerto de la Cruz is a gateway to a different Tenerife, where nature, tradition and culture take centre stage. Its location opens the way to green landscapes, historic towns and many of the island’s most representative places.

Exploring the surroundings freely lets you combine days beside the ocean with inland routes, hidden viewpoints and a more authentic Tenerife. From Puerto de la Cruz begins a journey of contrasts, where every road reveals a new side of the island.

The rental agreement will be made in our office CENTRAL PUERTO DE LA CRUZ HOTEL ALUA TENERIFE, where you can pick up the vehicle.